Data does not buy at your store, does not sit at your restaurant, does not recommend your services and does not choose to consume your brand instead of your competitors… is people who do that! For this reason, Antropomedia has become a research agency that, while accounting for digital data variables, is focused on understanding the collective behavior that humans culturally, symbolically, and socially make up on the Internet.
The services we offer have helped our clients build a commercial communication that resonates and influences their consumers’ decision-making and, at the same time, have given them valuable insights into new ways of monetizing their businesses and growing the value of their brand.
We are the first applied digital anthropology agency that proposes the use of consumer insights should be based on cultural and interpretative studies, not only in different ways of collecting data. If you wish to go faster than the speed new Internet technologies are developed, then worry about understanding the human behind such technologies.