Narcissist Decoy A reflection on the practices we use to portray our digital self Sociologist Durkheim speaks of how the Self, invented in the XX century, is objectified more every day. It paradoxically becomes…
Digital Netnography: Sociometry and Netnographic Methods How netnography allows us to understand reality from up close and afar, combining scarce clues with large amounts of data Digital netnography is one of the ways that, according to R. Kozinets,…
Love in the Time of Tinder We may well be living in a new era: Before Tinder (BT) and After Tinder (AT). It turns out modern love is no longer the same. It’s become more liquefied than the…
Social Performance on Facebook: To Like or Not To Like Everyday human actions have their effects on the construction of reality in ways we may not always foresee. We are not referring here to a physical formula, a “whole is a sum…
Sociometry: Social Network Analysis If we carefully observe the drawing next to this text, it may seem to us like a human eye in formation: the colored part could be a pupil, while the many dots…